Our Business Women Australia members are full of knowledge, wisdom and insights.
It is here you will find the collective voices of our Premium and Diamonds members.
Enjoy and share what you love!
Mentoring Regional Businesses
Maree Gooch thinks most business owners already have the answers to their business challenges – they just don’t know how to unlock them.
Maree is an experienced business mentor who has worked as a primary producer and tourism operator, so she knows a thing or two about regional business.
We all go in to do things but we don’t necessarily know what we don’t know.
Maree Gooch, Principal at Belay Consulting
She spoke with Regional Voices about the key things to begin or fast track a prosperous business, why personal and business goals are inextricably linked, and why she attributes her own success in part to having had great mentors.
What is your purpose?
Why are you writing this bio, and who is the audience? What readers are you trying to attract?
Write in the Third Person
Your bio should sound objectively written. It should sound as if it is in the narrative mode.
Size IS important
Your bio should be able to be used for multiple purposes. For print, for web bio’s, for guest blogs, for event introductions and many more. Different platforms will require different sized bios, so you need to ensure your entire bio is media ready for each request.
A micro bio is basically your elevator pitch – one or two brief sentences.
Your short bio (one or two paragraphs) should be one long paragraph, jam packed with punchy information.
Your longer bio (one page) sums you up in detail.
What is your name?
Always start with your name – just like you would when you introduce yourself.
And what do you do?
Be punchy and upfront and don’t be shy. Straight away state your business and title, your accomplishments. Entice your reader to be intrigued to read more about you!
But who are you really?
Don’t write it with a voice that isn’t your own. Although it is in third person, doesn’t mean it has to come from the voice of a person who doesn’t know you! Throw in your flavour and personality. Give a little secret into who you are, what you like, your passions, joys and real interests. You may have a real connection with a reader!
Can I call you?
Now… what is your number?
And more importantly – what in your LinkedIn profile link?
Are you sure?
Read, re-write, read again!! Double check – your incorrect spelling and bad grammar will be the face of you if you don’t check your work.
Please complete the following to help us build your profile:
BIO QUESTIONNAIRE TEMPLATE
Leader Brand Exercise
CLICK HERE to Download: Leader Brand Exercise
Connect with us on Social Media!
Get Social with Business Women Australia
Our Social Platforms will connect you to our impressive community comprising thousands of Australian women in business.
Take the next steps and become an active member in our community to raise your profile and engage.
Follow these steps to tap into our reach on Social Media:
Firstly, connect with our Founder – Jennifer Bryant
Then with our Director – Lyn Hawkins
Join our GROUP to share your blogs, events and hear what is happening in our wider collective of followers and advocates
You will first need to request friendship from our Founder, Jennifer Rose Bryant to be included in our Members Only Group
Once you are in the group, introduce yourself and share your own social handles and webpage. Tell the group a little about yourself and your business. This is a great community forum to ask questions, share your events and offer your expertise.
When you follow us, we follow you! As we are a community, we work together to follow, share and support your messages – it makes for a powerful community and online presence.
Click Here for Details – BWA Social Media
Using LinkedIn for Lead Generation
Membership Code of Conduct
Membership Code of Conduct
Every member of BWA is expected to comply with a code of conduct determined by the Directors from time to time. A member should comply with the following standards of conduct:
The member should act honestly, in good faith and in the best interests of BWA as a whole.
The member has a duty to use care and respect of others when participating in any BWA activity.
The member should use their membership for the intended purpose of the collective, in the best interests of the BWA and its stakeholders, directors, leaders, members, staff and suppliers.
The member should recognise that the primary responsibility is to BWA but may, where appropriate, have regard for the interest of other stakeholders of the BWA.
The member should not make improper use of information acquired as a member.
The member should properly manage any conflict with the members, staff or conduct of BWA using the proper lines of communication.
The member has an obligation to be independent in judgement and actions and to take all reasonable steps to be satisfied as to the soundness of all decisions made by the directors and leaders of BWA.
Confidential information received by the member in the course of collaborating with BWA remains the property of the company from which it was obtained and it is improper to disclose it, or allow it to be disclosed, unless that disclosure has been authorised by that company, or the person from whom the information is provided, or is required by law.
The member should not engage in conduct likely to bring discredit upon the company.
The member has an obligation, at all times, to comply with the spirit, as well as the letter, of the law and with the principles of this Code.
When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed.
CODE OF CONDUCT SPECIFIC TO DIAMOND LEADER’S
A Code of Conduct is about authenticity and not a corporate document or mission statement. A Code of Conduct is an accurate communication of our core values and principles that live inside of each one of us – a Code of Conduct is the “best you” on display.
Leaders must be consistently aware that every word that flows from them, whether orally, by letter, email, or a text message is a reflection of their values.
As Diamond-level Leaders of BWA we are shaping and developing a culture for our collective. Every interaction we have with other members, non-members, BWA staff and service provides, shapes our culture, and establishes what people think about you as a leader and BWA as a collective. Rest assured that as leaders, we are consistently being assessed.
Authentic or Best Behaviour?
BWA leaders are constantly being assessed because women in business are looking for the right person to follow. They’re looking for someone they can learn from because they want to be their own best – they are striving for success.
Our code of conduct is aligned with our values system, and it shapes the minds of our members and those looking at our collective.
To establish a Code of Conduct and develop a great culture, it’s not enough to rely on membership level, position or title. It has already been our experience that this kind of thinking is problematic and doesn’t reflect our view that everyone has value no matter what level they are in the collective, or what job they do in our operations team.
When working with our team Diamond member leaders must model the Code of Conduct that we expect, reflecting our values of respect (communicating with care, calm thought), integrity (no bullshit), trust (being true to our word and meeting the commitments we have made on time), honesty (without being brutal and aggressive), compassion (care for others and considering their feelings), and self-control (discipline is key).
Personal Code of Conduct
Diamond Level leaders’ personal Code of Conduct affords them the capacity to lead by focusing on principles that are larger than their own existence. It keeps them continually mindful of the pursuit of excellence.
Diamond Level leaders must think about their conduct in a conscious and consistent way.