1. What is your purpose?

Why are you writing this bio, and who is the audience? What readers are you trying to attract?

  1. Write in the Third Person

Your bio should sound objectively written. It should sound as if it is in the narrative mode.

  1. Size IS important

Your bio should be able to be used for multiple purposes. For print, for web bio’s, for guest blogs, for event introductions and many more. Different platforms will require different sized bios, so you need to ensure your entire bio is media ready for each request.

A micro bio is basically your elevator pitch – one or two brief sentences.

Your short bio (one or two paragraphs) should be one long paragraph, jam packed with punchy information.

Your longer bio (one page) sums you up in detail.

  1. What is your name?

Always start with your name – just like you would when you introduce yourself.

  1. And what do you do?

Be punchy and upfront and don’t be shy. Straight away state your business and title, your accomplishments. Entice your reader to be intrigued to read more about you!

  1. But who are you really?

Don’t write it with a voice that isn’t your own. Although it is in third person, doesn’t mean it has to come from the voice of a person who doesn’t know you! Throw in your flavour and personality. Give a little secret into who you are, what you like, your passions, joys and real interests. You may have a real connection with a reader!

  1. Can I call you?

Now… what is your number?
And more importantly – what in your LinkedIn profile link?

  1. Are you sure?

Read, re-write, read again!! Double check – your incorrect spelling and bad grammar will be the face of you if you don’t check your work.

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