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Cathy Smith – Business and Marketing Coach for Coaches
Cathy Smith is a Marketing Coach and a Certified Practising Marketer, with over 35 years of industry experience helping service based businesses grow. As the founder of both CATCO Enterprises (since 2001) and Cathy Smith Coaching, Cathy brings a unique blend of marketing expertise, business strategy, and heart led coaching.
Coaching schools teach you how to coach, not how to run a profitable coaching business. Cathy founded Cathy Smith Coaching after noticing many brilliant coaches struggling to make a living from their practice. She recognised that knowing how to coach is only part of the equation. Building a sustainable business takes a completely different skill set. Helping coaches bridge that gap and turn their passion into a thriving, income generating business has become one of the most rewarding parts of her career.
Being the granddaughter of an artist, design and creativity has always been in her blood. Marketing became the perfect way to channel her creativity into something practical, profitable, and purpose driven.
Through Cathy Smith Coaching, she helps new and emerging coaches go from invisible to irresistible with clear messaging, simple marketing systems, and a confident mindset. Her work empowers women to stop guessing, stop chasing, and start attracting the right clients with ease.
As the author of The Coaches Marketing Roadmap, Cathy has established herself as a leading authority in the fields of coaching and marketing. Her passion for empowering coaches to turn their skills into sustainable businesses has made her a sought after speaker and consultant in both the coaching and marketing communities.
She also serves as a Non Executive board member of a Primary School, a business mentor, and a regular volunteer for projects close to her heart.
Cathy hosts the podcast Small Business Talk for Coaches, aimed at coaches who want to create a profitable business. She speaks regularly about marketing, visibility, and business strategy.
“Good marketing allows your potential clients to see what you offer.
Great marketing makes them want to work with you.
Exceptional marketing makes you the only option.”
Ready to turn your coaching skills into a profitable business?
Visit cathysmith.com.au or call Cathy on 0409 489 464 to take the next step.