Cathy Smith

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Western Australia
Cathy Smith Coaching
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Cathy Smith is a Marketing Coach and a Certified Practising Marketer, with over 35 years of industry experience. She specialises in creating marketing that places her clients in front of their ideal customers, allowing their businesses to be seen and grow. Her passion for marketing and business has kept her in the same business for 23 years with CATCO Enterprises.


Cathy founded Cathy Smith Coaching after noticing many brilliant coaches struggling to make a living from their practice. She recognised that coaches are often taught to coach but not to run a coaching business – two entirely different skill sets. Helping coaches transform their practices into thriving businesses has become a rewarding part of her career. Being the granddaughter of an artist; design has been her whole life; and marketing became the ultimate way to channel her creativity.


As the author of “The Coaches Marketing Roadmap,” Cathy has established herself as a leading authority in the fields of coaching and marketing. Her passion for empowering coaches to transform their skills into thriving businesses has made her a sought-after speaker and consultant in both the coaching and marketing communities.


She also serves as a Non-Executive board member of a Primary School, a business mentor, and a regular volunteer for projects close to her heart.


Cathy hosts her podcast, Small Business Talk for Coaches, aimed at coaches who are wanting to create a profitable business. She speaks regularly about marketing and business.


“Good marketing allows your potential customers to see what you are selling.
Great marketing makes them want to buy.
Exceptional marketing makes YOU, the only option.”

Would you like to know more? Call Cathy on 0409 489 464 or visit for more information.

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