Online, BWA Webinar: Ageism Hurts Us All

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Ageism Hurts Us All

Online, BWA Webinar: Ageism Hurts Us All

November 10, 2023 @ 10:00 am – 11:30 am
Online, BWA Webinar: Ageism Hurts Us All @ Online

Join this online BWA discussion with BWA’s National Director Lyn Hawkins, Tracy Cooper and Maria Nolan from SeeChange, together with special guest Patricia Sparrow, CEO of COTA.

This facilitated deep dive, interactive webinar, addresses the issue of ageism in the workplace and will explore how age-based stereotypes can affect anyone – whether they are being considered “too young” or “too old”.

Be inspired by Patricia’s goal of eliminating ageism, and explore the issue from an individual perspective, and also in the broader societal context. On the back of the the most recent Intergenerational Report, released by Treasurer Jim Chalmers in August, this online forum is a timely opportunity to consider the connection between ageism and learn about specific change principles that can be employed to eliminate this issue.

Register today and join our experienced community leaders and knowledge experts to tackle this important topic, share your thoughts and insights into ageism, while we consider creative intergenerational projects fostering communication and relationship-building across generations.

Be part of BWA’s collaborative thinking, connect in a meaningful way and help us all generate ideas about what can be done to reduce ageism in Australia.

Register for the zoom link today. EVERYONE is welcome. You don’t need to be a member of BWA to join the conversation.


Tracy Cooper has a passion for change. She is a facilitator and change management specialist, who combines theory and a proven practical approach to support leaders and teams to enhance their performance and lead change within their businesses. Whilst her early career was in agricultural science, she then transitioned to delivering leadership programs in rural and regional communities of Qld.

Based on this learning and experience of delivering leadership programs, in 2001 along with her business partner Maria Nolan, Tracy launched SeeChange Consulting. For 22 years using their action learning approach, underpinned by their expertise in Prosci Change Management methodology, they have been creating programs that have brought major change to the lives of individuals, businesses and communities in the financial services, agribusiness, local government and not for profit sectors. Tracy is passionate about helping those who wish to lead themselves to learn, thrive, embrace change and make a difference in their world.


Patricia leads COTA Australia the peak body for older Australians, taking a constructive approach to building an inclusive and bright future for older people. Her goal is to eliminate ageism, which should be as socially unacceptable as sexism and racism.  Committed to building a more inclusive Australia that appreciates and welcomes the contribution of older people, Patricia’s career spans community, disability, aged care, health, and advocacy roles. She has experience from the perspective of not-for-profit, public service, advocacy, and working in a Ministerial office.

Patricia centres her work on the value of older people. Everyone deserves the benefit of older people we love in our lives. She has worked consistently to improve the choice and control older people have in their own lives, working to reform aged care to fund the individual’s care, rather than the provider, and following through to make sure the system works. She sees housing, the full recognition of First Nations peoples, and workplace ageism as the next big challenges.


Lyn is the National Director of Business Women Australia and a management consultant with a focus on business growth, marketing and cultural transformation. She has held senior roles with KPMG, HHG Legal Group, HLB Mann Judd and Telstra, in addition to General Management roles with technology-based businesses. As a Principal of a successful consulting practice Lyn works predominantly with professional services firms (legal, accounting and technology) and executive teams developing and implementing business development strategies.



BWA provides opportunities to connect, develop authentic contacts, build friendships and tap into support. Our professional development focuses on business growth, personal development and leadership. BWA’s dynamic network is an excellent source of new connections, perspectives, experience and ideas. We share challenges and goals, providing each other with valuable support. We welcome new members and guests to our events.

Check out the Events Calendar on the BWA website.

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