Anne Petracca is a seasoned CEO, fractional CMO, and Non-Executive Director with over two decades of experience leading growth, transformation, and purpose-driven innovation across retail, e-commerce, franchising, and direct selling.
Currently serving as Fractional CMO at Associated Projects and on several boards and advisory groups, Anne brings a rare blend of creativity, commercial acumen, and strategic foresight to help brands grow with purpose and personality.
Previously CEO of Lorraine Lea and Adorn Cosmetics, she has led organisations through complex change and rapid evolution, uniting people around shared purpose and delivering sustainable commercial success. Known for her integrity, curiosity, and collaborative leadership style, Anne is passionate about helping businesses be a genuine force for good.
A Fellow of the CEO Institute, AICD Graduate, and Williamson Leadership Program alumna, Anne is committed to ethical governance, inclusive leadership, and mentoring women to lead boldly and well.
Outside of work, she thrives on family, travel, staying active, and connecting over good food and conversation.
