BWA Podcast Show: Digital Strategies for Small Business Owners
Join us for an insightful episode of the Business Women Australia Podcast Show hosted by BWA Coordinator Leanne Jeffery. We’re excited to welcome Elise Balsillie, Head of Thryv Australia and New Zealand, and Megan Shipp, owner of Megan Adele Alterations, as they share their expertise on the power of digital tools for small business success.
In this episode, you’ll discover:
- How to succeed in business by embracing digital technology.
- How you can streamline your business and increase revenue.
- Practical tips for business owners looking to take the first step toward digital transformation.
Whether you’re a small business owner or simply curious about the impact of digital tools, this episode is packed with valuable insights and strategies. Tune in and learn how technology can simplify and elevate your business journey.
#BusinessWomenAustralia #Podcast #Thryv #SmallBusiness #DigitalTransformation #WomenInBusiness
About Elise Balsillie:
As Head of Thryv Australia and New Zealand, Elise Balsillie is a leader with a deep passion for empowering small businesses to grow and adapt in the dynamic digital environment.
With more than 25 years of experience across media, education, and technology, she has spent two decades at Thryv, driving its success. Elise leads teams across customer channels, focusing on transforming how small businesses embrace digital solutions.
Elise’s greatest reward comes from helping businesses streamline operations, enabling them to grow, hire and focus on what they love. Under her leadership, Thryv has earned the “Employer of Choice” recognition for two consecutive years, reflecting her commitment to people and culture. An engaging public speaker, Elise regularly shares her expertise at industry conferences and podcasts, offering insights on digital transformation, organisational growth and employee engagement.
Balancing her professional role with her personal life as a mother and wife, Elise advocates for work-life balance and continuous learning. She fosters innovation within her team, encouraging collaboration and new ideas. When not at work, Elise enjoys time outdoors in country Victoria and supporting her boys at their sports events.
About Megan Shipp:
Megan is a seasoned professional in the alteration industry with an impressive journey spanning over 36 years. What started as a home-based business back in 1999 quickly flourished, leading Megan to establish a dedicated shop 20 years ago, serving a loyal and ever-growing clientele.
Throughout her career, Megan has witnessed the steady growth of her business, even thriving during challenging economic times—a testament to her resilience and the enduring demand for her craft. Her mission has always been clear: to provide fast, friendly service and deliver high-quality finishes on every alteration. With a keen ear for her clients’ visions, Megan excels at translating ideas into perfectly tailored results that leave customers delighted.