Perth, BWA: LinkedIn for Directors, Execs & Professionals After Hours
Join our MC Belinda Von Knoll (Shadforth Financial Group) together with Business Women Australia members and guests as we explore the power of LinkedIn with BWA National Director, Lyn Hawkins and Sonia Sweeny (Sweet Digital).
As one of LinkedIn’s earliest adopters in pushing the platform for business development purposes, Lyn still believes it is one of the most useful platforms in supporting growth strategies for business-to-business and professional services marketing. Lyn will share the ways that top level executives and companies are able to connect, engage and build brand awareness and create opportunities using LinkedIn.Sonia Sweeny is a digital marketing expert whose background in both technology and people-based industries has enabled her to identify the different approaches needed across the array of digital platforms to engage target markets and build brands. Sonia will provide insights into the different nuances of LinkedIn relevant for professionals and executives, with some tips on what works in building a personal brand that reflects your professional approach, connects you to the right people and elevates your profile.
LinkedIn is the top online site for professional, business development, employer brand engagement and career profiling. As a digital directory with over 61 million senior level executives and 40 million in decision-making positions, LinkedIn can be utilsed to facilitate the process of professional networking without having to leave your office.
Book your seats and hear how to leverage LinkedIn.
Refreshments and canapes will be served by the generous team at Shadforth Financial Group.
About Belinda Von Knoll
Belinda is a Private Client Adviser with Shadforth Financial Group and Premium Member of BWA. She holds a BA in Comparative Literature, a Graduate Diploma in Financial Planning and is a Specialist SMSF Advisor with the Self-Managed Superannuation Fund Association. She is also the Secretary of the WA Branch of the Self-Managed Superannuation Fund Association. Belinda has worked in the financial services industry since 1990. She started in the field of corporate superannuation and moved into advising private clients in 2000. Belinda has a wealth of experience as a financial adviser and provides advice on a broad range of matters from wealth accumulation to retirement planning. She specialises in the field of self-managed superannuation funds.
About Sonia Sweeny
Sonia is the Digital Engagement strategist at Business Women Australia, a Premium Member pf BWA and Owner of Sweet Digital. She has extensive experience in business development practices across a range of industries. Sonia believes there is an unprecedented opportunity to understand customers and connect with them in ways that will resonate positively through strategic social media engagement. She is passionate about helping businesses achieve their goals by developing effective digital strategies that return a positive impact on their business (and the bottom line). Her expertise includes Facebook, organic and paid strategies, Instagram and LinkedIn plus various other platforms via collaborations with platform experts.
About Lyn Hawkins
Lyn is the National Director of Business Women Australia and a management consultant with a focus on business growth, marketing and sales. She has held senior roles with KPMG, HHG Legal Group, HLB Mann Judd and Telstra, in addition to General Management roles with technology-based businesses. As a Principal of a successful consulting practice Lyn works predominantly with professional services firms (legal, accounting and technology) and executive teams developing and implementing business strategies. She has seen LinkedIn change from it’s original position, providing a platform for recruiters and job seekers, to being a powerful business development and marketing tool. Her practical use of LinkedIn on a daily basis will open your eyes to how much opportunity there could be for you too.
About Business Women Australia
BWA brings together business women from all sectors, industries and states;
- business owners and entrepreneurs
- executives and managers
- women on boards
- emerging leaders
- women who desire growth and high level connections
Business Women Australia is focused on key areas of development;
- Business Improvement
- Personal & Professional Growth
- Connections & Friendship