Marketing for today’s Customers – Mandurah (WA)
Using the traditional sales funnel is no longer effective in a world of more choice and information.
In today’s market, unless you are a customer-cultivating company, you are missing out on growing your bottom line. A customer-cultivating company measures customer life value and customer equity, rather than market share or product profitability.
Today’s marketers are more like researchers or psychologists, tapping into why people buy and what their needs are, rather than developing impressive products that stem from cost-value to profit.
Clare McAlaney has over two decades strategic brand experience for blue chip companies. She focusses on the ‘why’ and steps into the shoes and heads of customers to learn their wants and needs.
About Clare McAlaney
Clare McAlaney is Managing Director of Creatavision Publishing and has designed, written and edited (with a huge chunk of photography and creative genius) 15 books. Combining a broad portfolio of skills, she is taking publishing to new heights by delivering what readers want, rather than what she thinks they need. This new wave of creating powerful content has seen her reach thousands and thousands in broad audiences around the world. Using social media content and a variety of other publishing tools, smashing the traditional marketing model is her mantra.
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