
Leading with Heart and Purpose in Uncertain Times
By Lyn Hawkins, National Director, Business Women Australia
I’ve been thinking a lot about the types of leadership needed in today’s uncertain world.
Leaders who genuinely make a difference are not those who tighten the reins but those who loosen fear.
Our current environment, marked by economic turbulence, global conflict, trade barriers, and technological acceleration, calls for heart-centered leadership. I believe this has never been more important.
Drawing on decades in executive leadership, including my early career experience as a young executive at KPMG coordinating the Quality Initiative in Perth, I’ve witnessed firsthand how transformative leadership rooted in purpose and care can be. Back then, we were driving a major cultural shift—a program aimed at embedding continuous improvement and client-focused excellence across the firm. It wasn’t just about ticking boxes or meeting compliance standards; it was about changing hearts and minds. Bill Clayton, the Managing Partner at that time embodied all the virtues of a modern-day leader. He didn’t pretend to know all the answers and went on a personal and professional journey that became safe for all of us to follow. We focused on engaging our people through meaningful conversations, learning and development, diverse teamwork, shared values, and a deep understanding of what “quality” truly meant for the firm, each team, and each client. The shift happened not by command and control, but through deep reflection, a leadership culture, influence, connection, and clarity of purpose.
Before my time at KPMG, at Telecom during my mid 20’s during the seismic shift to Telstra, I was in the thick of one of the most volatile transitions in Australian corporate history. As the industry shifted from monopoly ownership and pricing to an open market, we saw mass industrial action and widespread unrest. It would have been easy to push harder, impose stricter rules, and increase pressure. But as a Manager of a huge call centre, I learned that during high-stress times, teams don’t need more control—they need more compassion. I focused on active listening, understanding individual and collective fears, and creating safe spaces for people to express their concerns. I also listened to team ideas on how to build more fun and positive experiences in our workplace. It wasn’t always easy, but it was vital and provided excellent foundations to understand how people can be their best. That human-centered approach built trust and kept key operations stable amidst the storm.
Today, the business environment is no less complex. With US tariffs and increasing geopolitical tensions—from Europe to Asia-Pacific—there is a real sense of unease. Supply chains are being reconfigured, global alliances are shifting, and many leaders feel the weight of rising pressure. Yet, within this uncertainty lies immense opportunity for Australian businesses and investors.

We are in a strong position. Australia is seen globally as a safe and reliable partner. As the world fragments, there is room for agile, values-driven businesses to step up and take the lead. But to truly grasp this moment, we must lead with more than strategic thinking—we must lead with heart and learn how to bring out the best in ourselves and others.
Heart-centered leadership is not soft. It is strong. It is the courage to be real, the willingness to be present, and the commitment to lead from shared values. It’s knowing that purpose and profit are not mutually exclusive. The best leaders today are those who can navigate the commercial with clarity and the human with empathy.
At Business Women Australia, I see these principles brought to life every day. Our members lead across industries—from finance and construction to health and tech—facing immense challenges. Yet the leaders who rise are those who show up with authenticity, who uplift their people, and who understand that care is a competitive advantage.
In a world that can feel fragmented, we must remember that leadership is, at its core, about human connection. When we lead with heart and purpose, we not only build resilient organisations—we build a better future.
About the Author – Lyn Hawkins
Lyn Hawkins is a distinguished business leader, strategist, and advocate for women’s leadership in Australia. As the Founder and National Director of Business Women Australia (BWA), she has been instrumental in building one of the country’s most influential collectives for female leaders, entrepreneurs, business owners, executives, and professionals.
In addition to her role at BWA, Lyn is the Principal Consultant at Hawkins Marketing, where she specialises in designing and implementing strategies for business growth across various sectors, including corporate enterprises, professional services, ‘for purpose’ organisations, government agencies, and consulting firms. Her approach emphasises collaboration among stakeholders, leveraging technology, and fostering long-term relationships to achieve sustainable outcomes.
Lyn’s extensive career spans over 30 years and includes leadership positions in corporate, private enterprise, and professional services. She is renowned for her expertise in coaching, facilitating, and directing transformational initiatives, as well as her ability to cultivate cultures of excellence within organisations. Her work often involves collaborating with C-suite leaders, business owners, boards, and executive teams to drive results.
Lyn is a Director of Private Wealth Network (PWN) in Western Australia and South Australia, further showcasing her commitment to fostering communities with shared values focusing on meaningful impact.
Lyn holds a Bachelor of Commerce with Honours from the University of Western Australia and a Diploma in Coaching and Mentoring.
About Business Women Australia
BWA brings together business women from all sectors, industries and states;
• business owners and entrepreneurs
• executives and managers
• professionals
• women on boards
• emerging leaders
• women who desire growth and high level connections
Business Women Australia is focused on key areas of development;
• Leadership
• Business Improvement
• Personal and Professional Growth
• Connections and Friendship
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