Insights  I  Testimonials  I  Podcasts  I  Interviews  I  Spotlights

Member Spotlight – Kristen Buik


Imagine having someone on your side to help you get stuff done, to give you sound business advice and help you to achieve your goals. You’ve just found it!

Kristen Buik has helped hundreds of South Australian businesswomen by understanding their businesses and the people behind them.

She’s currently a Director and Business Advisor at Altitude Advisory with a  background in accounting.
Kristen Buik’s – Full Profile Page

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Business Women Australia has announced that Shadforth Financial Group has signed on as their FIRST NATIONAL partner to build the financial literacy, business skills and influential networks of businesswomen across the nation.

Business Women Australia National Partnerships Director, Lyn Hawkins said “We are delighted to partner with Shadforth Financial Group as they share our commitment to help women build their financial literacy. Studies continue to show that many women lack confidence and knowledge around financial decision making, yet it is vital that women get on top of this.  It’s important that women don’t outsource their wealth management to others without fully understanding the details and making informed decisions. The federal government’s National Financial Literacy Strategy is a start, but all women must take responsibility for their finances for their long term economic well-being. Business women are the ones who need to step up first and take charge. They can then influence other women in their local and social communities to do the same.”


Business Women Australia’s research undertaken by Core Data identified that many women are not fully focused on their income growth and generally work “for the love it” (1). Women experience higher levels of stress and 80% focus on short time financial priorities to provide for their family’s day to day needs (2).  While there is greater equality between the sexes than ever before, women’s average salaries are still 17.3% lower than those of men doing the same job. (3) The need for women to learn how to establish long term financial security, grow wealth and protect it is obvious.


Only 10% of Australian women retire with enough savings to fund a comfortable lifestyle (3) and there is an alarming growth of women in their middle ages finding themselves without a partner, without an income and even without a home. Superannuation for women is far less than men due to the time they take out of the workforce to care for family members, or because they are self-employed or have lower paid work (4).


“We are looking forward to partnering with Business Women Australia to help empower their members to take control of their financial future and success. At Shadforth Financial Group one of our many roles is as an educator, to help build our clients’ financial knowledge, as well as being a guide and coach on their journey to financial security. This is even more important for women as gender has a significant impact on the achievement of wealth and financial security,” said Terry Dillon, acting CEO Shadforth Financial Group.

“By working with Shadforth we raise awareness about the importance of financial advice and can add these important topics to our professional development program.  We currently have a good focus on business growth strategies, team management and leadership, however supporting business women with holistic strategies to help close the ‘knowledge gap’ that leads to financial independence and superannuation growth is the key,” said Lyn Hawkins. “We are excited to be announcing the calendar of events today and invite business women to join us in this journey.”

– END –


1 Core Data Research Women in Business Research Report” Nov 2017


3 Workplace Gender Equality Agency, 2016. Gender pay gap statistics.

4 ASFA, 2015. Superannuation account balances by age and gender.


MEDIA CONTACTS – for Interviews, further information and photos.

Business Women Australia

Media Contact: Lyn Hawkins, Director

M> 0437 197 914            


Shadforth Financial Group

Media Contact: Usha Dean

P> +61 2 8243 6579


More about Business Women Australia


Business Women Australia is a female owned, membership-based Australian enterprise. It is fast becoming one of the most influential and active development body for female business owners, professionals, entrepreneurs, executives and women on boards. With over 10,000 advocates across Australia engaged, Founding Directors Jennifer Bryant and Lyn Hawkins, collaborate with members and corporate partners to deliver an ambitious program of educational and growth-focused events, boardroom workshops and webinars to thousands of business women in Australian city and regional areas each year.

“Our Vision is to be the leading female member-based Australian collaborative enterprise.  Our mission is to help business women achieve their goals and dreams, with support, services and a community of influence.”

The Business Women Australia calendar of events in each state can be viewed HERE

Members and non-members are welcome to register.


More about Shadforth Financial Group

See   Shadforth Financial Group has a history that dates as far back as the 1920’s originating in Tasmania, however since the 2008 merger of 14 specialist boutique wealth management and advisory firms, Shadforth has grown to be one of Australia’s leading financial and business advisory firms. With a vision and passion for client focussed advice, the group works with a diverse group of private clients and not-for-profit organisations.  They have a commitment to supporting women to increase their financial literacy and take control of their wealth management.

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Engaging and Enjoyable

I recently attended the Business Women Australia Impact Education Success Circle “Team Engagement for Greater Growth” presented by Suzzanne Laidlaw in Perth.  I returned to my office with some great ideas on how to engage with my team to provide a fun and enjoyable working environment for the team which will encourage them to assist in growing our business.  A very pleasant way to spend a lunch time meeting with interesting business women in a relaxed and friendly environment.

Janie Quinn – Thornton Business Advisors


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Building Trust, Gaining Respect

BWA caught up with premium member, Colleen Maguire who has been one of ENJO’s top performing sales managers since starting with the company in 1999.  We asked Colleen about the importance of trust, her passion for work, and approach to generating sales.


BWA: How important is gaining TRUST in business?

Colleen: Having spent nearly two decades in sales and studying personalities, I have developed an uncanny ability to morph into customers’ lives and gain a deep understanding of THEIR needs.  I have found that by listening and solving their problems, without judging, is the best way to gain trust.  I regard it as a privilege to be invited into people’s homes, meeting their family, friends, acquaintances – hearing about how they live and what is important to them.  When you are asked into a home, you are in a special, private space.  Being trusted in this way is a real honour and you need to protect and build on this trust.


BWA: What problems do your clients want help with? 

Colleen:  My clients come to me for the knowledge I have gained over my ENJO career regarding the health impacts that cleaning chemicals have on people and the environment they live and work in.  I am inspired every day to make a difference and help improve people’s wellbeing. Everyone wants to know how to have a clean and healthy home, free of toxic chemicals.  Our awareness of these issues has grown a lot in the last 10 years.


BWA: What are some of the situations you have come across in your work?

Colleen:  I have seen it all and like to advise my clients how to prevent unsafe environments.  For example, there have been instances where children have sprayed their siblings with cleaning chemicals left in the bathroom, damaging their eyes. It is not just humans that deserve a toxic free environment either. Pets often having allergic reactions from what is used to clean the floors. I have seen pet fish dying due to benches being sprayed with cleaners too.

New homes can be a problem. There are common occurrences of having chemical damage within a short space of time so I like to provide advice on how to avoid this.

It’s important to avoid the harsh products that are often used in homes. One client I had damaged her lungs by using bleach-based caustic products to clean the shower, while she was showering. This happens more often than you’d expect and can be easily avoided by using beautiful, non-toxic ENJO cleaning products.


BWA:  Do you reckon it is the combination of passion and trust building that’s the formula for being good at sales?

Colleen: I expect that is key. Understand you are a problem solver first. I am driven by the fact that most people do things for the right reason however it is not always the right thing to do.  It is important to gain the trust of a potential customer by listening and providing advice, long before trying to sell them a product. Remember that not everyone is an “Instant Convincer.” Most people take 2-4 times of hearing information before they try a new approach or test out a different product. But, people do listen and they do remember what you say!


BWA:  You are a real advocate for direct selling and love representing ENJO.

Colleen:  I sure am. I am very passionate about “Sharing the Business”.  Direct Selling is a great vehicle for anyone who wants to work their own hours and set their own income.  It gives you the opportunity to be your own boss and suits those who want freedom and flexibility. If you are consistent, have the discipline to stay focused and can build the trust, you will do well!



Colleen is a premium member of Business Women Australia and has represented ENJO since 1999. Her impressive experience in the role saw her building a team and receiving multiple awards including ‘Outstanding Customer Care,’ ‘Top Recruiter in Australia’ and ‘ENJOpreneur in Australia”, Top Team in Australia, Top Team Manager in Australia, Top Senior Manager in Australia and Manager with the highest percentage of members qualifying for a Summit in Singapore. At the height of her career, Colleen’s team of 65 averaged $1,000,000 pa turnover for 5 years.  That’s remarkable!  More about Colleen HERE.



Join the conversation on the “Business of Trust – Building Valuable Relationships” and hear the insights and advice from our panel at the Business Women Australia Bunbury Circle with Nichola Caddy (BCA Debt), Colleen Maguire (ENJO) and Tracey Loubser (The Queen of Cashflow).  At Mojo’s  on 24th August 2017 @ 9:15 AM – 11:30 AM.  Tickets HERE.

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Wonderful Network of Support

Business Women Australia was a wonderful network of support when I sought to grow my publishing company in 2015.

I approached Jennifer Bryant, new to Perth, and she immediately introduced me to businesswomen seeking my skills. Fast forward two and a half years, and it has been an incredible journey of working with talented, energetic and passionate women.

BWA is about what you can give, building a spirited community of business people who connect at a level that continues to inspire.

Clare McAlaney

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Tracey Loubser – The Queen of Cashflow

In the lead up to the August Leederville Circle where the Queen of Cashflow will be sharing her business tips, we caught up with Tracey Loubser to get an insight into her background and what’s in store for her presentation …


Nearly 10 years ago, after a 5-year stint with Deloitte’s, and a brief stint in corporate, Tracey Loubser made the conscious decision to NOT be a normal “grey-suit” accountant, who rambles on about boring tax stuff.  Instead she made the leap to follow her passion and became a “let’s-get-this-business-achieving-its-potential-and-make-more-profit” accountant.  After achieving great results for many SME’s, she is now known as The Queen of Cash Flow!


You can tap into Tracey’s expertise at the Leederville Success Circle on 16th August.


BWA:  How well are SME’s in Australia tracking?


Tracey:  Well my experience is that those who get to know the numbers in the business do a lot better.  Stats tell us that over 76.2% of these business owners feel confident and believe there are opportunities for growth.  Yet, we also know that more than half feel stressed when talking about the numbers and 74% struggle to plan for growth.   In fact, the stats are saying that as many as 77% do not even have a detailed plan for such growth.


BWA: What should business owners be doing about improving the money side of their business?


Tracey: I believe all business owners need to do to get on top of their planning and work on understanding the numbers so they feel more confident in their decisions.  You need to consider who to include in your team to guarantee more “FUN” money.  I have also found there are common problems that SME businesses make about FINANCE and there are some simple steps they can implement to make a real difference to the bottom line and see growth in profits.  If you are keen to know more, join me at the Leederville Success Circle on 16th August at 9.15am for my business tips on “How to keep and make more money in your business.”




Tracey has been recognised among her community as a leader in her field by Winning the:

2016 Peel Chamber Hall of Fame award (one of only 2 recipients)
2015 Australian Accounting awards – Top 8 Thought Leader
2015 Finalist SBDC WA Regional Small Business Award – Best Home-Based Business
2014 SBDC WA Regional Small Business Award – Best Home-Based Business
2013 & 2014 & 2015 Alcoa Peel Excellence Awards – Home Based Business
2014 RKCC Telstra Regional Business Awards – Owner Operator.


Register HERE for the Leederville Success Circle, 16TH August, to hear Tracey’s tips on keeping and making more money in your business.

More about Tracey Loubser HERE




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