Employee advocacy is one of the most effective ways to build brand trust, attract talent and even generate leads for your business.
No one understands your business offering and culture like your people. Join leading Linkedin Strategist, Lucy Bingle for this special “Lunch & Learn” focused on your most important asset – your team.
Employees can amplify your messages 24 times more than brand direct messages. Employees can also create more business opportunities – the leads developed through employee social marketing convert 7 times more often than other leads.
When your people are set up for success on LinkedIn they can be your greatest brand advocates (especially now that many ‘work from home’ and have limited face-to-face engagement). Lucy will share the tools and training to drive your team to create opportunities on the world’s largest professional platform.
About Lucy Bingle:
Lucy Bingle runs Australia’s leading LinkedIn marketing agency. Her team of Account Managers, researchers and content creators work with SME’s and large corporates across all industries implementing and executing complete LinkedIn strategies. Lucy’s team also provides tailored LinkedIn education and advertising solutions for clients.
She is also the Founder of LinkedInduction. Having seen first-hand the impact that a smart LinkedIn strategy can make to employee retention, attracting talent, brand awareness, company culture, and in the generation of real leads, Lucy was inspired to develop this online onboarding product.
About Lyn Hawkins:
Lyn is the National Director of Business Women Australia and a management consultant with a focus on business growth, marketing and cultural transformation. She has held senior roles with KPMG, HHG Legal Group, HLB Mann Judd and Telstra, in addition to General Management roles with technology-based businesses. As a Principal of a successful consulting practice Lyn works predominantly with professional services firms (legal, accounting and technology) and executive teams developing and implementing business strategies. Lyn deeply values the opportunity to explore and grow. She loves experimenting with new ideas and experiences, and enjoys opportunities to hold space for others (and for herself). “Where there is a mix of diverse, eclectic individuals you never know what to expect, but when you allow courage, truth and acceptance to take you all into a new place, good things happen.”
About Business Women Australia (BWA):
BWA provides fabulous opportunities to connect, develop great contacts, friendships and support. Our professional development focuses on business growth, personal development and leadership – we try and mix it up so our community get a bit of everything they need. Networking with like-minded women is a great way to make long-term relationships and build your reputation. Our dynamic network is an excellent source of new perspectives, experience and ideas. We share our challenges and goals providing each other with valuable support. We welcome new members and guests to our events. Check out our online webinars too by viewing the Events Calendar on the BWA website.