Online, BWA, Inspired Connections: Financial Confidence

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Online, BWA, Inspired Connections: Financial Confidence

October 1, 2021 @ 4:30 pm – 6:00 pm
Online, BWA, Inspired Connections: Financial Confidence @ ONLINE

Michelle Pascoe, Business Women Australia Leader and Founder of Optimum Operating Procedures and Services (OOPS), is joined by Tracey Sofra, Founder & Director of WOW Women Group online for an afternoon of relaxed networking and an honest and opinion confirmation about financial confidence.

Grab a coffee, healthy juice or vino and jump online to wind down and connect for positive dose of fun and optimism, and a conversation about financial confidence and achieving financial freedom.

Join us for a virtual event full of surprises, a few laughs, great support and knowledge sharing.

Register today for the zoom link.

If you have a burning issue or idea you’d like added to the agenda just email Michelle at or raise it in the chat box when you are online, and this will be added to the agenda. 

This event will occur fortnightly.

The BWA Zoom room is interactive so make sure you test your connection, audio and video beforehand so you can fully participate. 

Book your place today.

Start time:
AWST: 2.30 pm
ACST: 4.00 pm
AEST 4.30 pm

About Michelle Pascoe:
Michelle Pascoe (CSP) truly is a jack of all trades, she is an internationally accredited speaker, business coach, accredited trainer, researcher, two time published author and podcaster. Michelle lives and breathes her passion for customer service, mystery shopping and team motivation. She is an experienced businesswoman and a retention specialist in every aspect of service operations and processes and their impact on the customer experience. In 1994 she founded one of Australia’s most respected training companies, Optimum Operating Procedures and Services Pty Ltd (OOPS) which is now a thriving provider of mystery shopping, service benchmarking, surveys and focus groups, competitor audits, team training and leadership development.

Michelle has applied the very tips and techniques that she presents on in achieving her own business success to her latest project Second Momentum. An online coaching program designed to help women ignite their passion and start the business of their dreams.

Her key focus and passion is service delivery through mapping the journey of today’s customer. Michelle believes that no matter what industry, service is the key point of difference in creating the essential human connection. The emergence of the Extreme Customer, who is connected, competitive and optimistic, and relentless in their pursuit of value, is driving the changes in how businesses deliver their product or service.

About Tracey Sofra:
Accountant. CPA, Financial Planner. CFP Tracey Sofra is an entrepreneur, motivational speaker and financial educator who spends her time sharing the knowledge, experience and passion she has helping professional women achieve financial independence. Tracey has over 25 years’ experience running two fast paced businesses as an Accountant and Financial Planner. She is an expert in the areas of wealth creation, leadership, achievement and fulfilment. As a mum and business leader she has walked a successful path for over two decades, and has proven methods – knowing what it takes to be successful at work and in life.

An award-winning advisor, Tracey was named winner in the nationally recognised Women in Financial Services Award as “Financial Planner of the Year” in 2017 and one of five finalists in the prestigious AFA Female Excellence in Advice Award.

Tracey believes that unlocking your financial confidence, is the key to unlocking your confidence in life. Her specialised program “Money Mastery” has changed the lives of hundreds of women over the last five years. Tracey continues to deliver this life changing program with the belief that the future female will have the confidence, clarity and control to live a life on their terms. Her first book “Finding Financial Freedom” was published in May 2016.

BWA provides opportunities to connect, develop your business knowledge, collaborate and make great friendships. Our professional development programme focuses on business growth, personal development and leadership. Connecting with like-minded women is a great way to make long-term relationships and build your profile in business. Our dynamic network is an excellent source of new perspectives, experience and ideas. We share our challenges and goals providing each other with valuable support.


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