Online, BWA, Show Me the Money: Critical Factors for Commercial Success

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Online, BWA, Show Me the Money: Critical Factors for Commercial Success

July 8, 2022 @ 9:30 am – 11:30 am
Online, BWA, Show Me the Money: Critical Factors for Commercial Success @ ONLINE

Join this online Strategy Roundtable hosted by Lyn Hawkins, National Director of Business Women Australia, and Erin Clark, Founder of The Exchange Collective as we delve into the key factors for commercial success.

Technology start-ups are risky – only 40% survive the first three years. Never before has it been more important to understand the critical factors that will provide the best chance for commercial success in this competitive, fast-evolving marketplace.

In this webinar, we explore the key drivers for commercial success that are relevant not only for new businesses, but are keen for established enterprises keen to survive and thrive in today’s dynamic environment.

Identifying early warning signs is critical for founders, business managers, and their support networks to ensure appropriate strategies and the identification of pathways to profitability.

Join us as we tap into the expertise and experience of Erin Clark, who will share a deeper insight into key indicators across:

  • Customer experience
  • Product, market and customer fit
  • Lean planning

This will be an interactive online session with the chance to share your experiences and join the Q&A.

You don’t need to be a current member of BWA to participate in this powerful, pragmatic and fun strategic session. This is a great opportunity to expand your network as you tap into the best practices and innovative thinking in the commercialisation space.

This is an interactive webinar. Professional advisers, R&D experts, IP specialists, entrepreneurs, business owners, strategic advisers and consultants with an interest in tech commercialisation will get value from this roundtable.

This event begins at:
WA: 9.30 – 11.00am
SA/NT: 11am – 12.30pm
NSW/VIC/ACT/TAS: 11.30am – 1.00pm

Register today to secure your seat at this engaging online event and receive the zoom link. You don’t need to be a current member to join us for this interactive virtual roundtable.

Interested in getting more involved with Business Women Australia? Join HERE

Being connected to Business Women Australia provides valuable opportunities to mix with a wide cross section of influential female leaders in business, government and the professions. Our calendar of events is developed for ongoing professional, personal and business development.


Erin is a Technology Commercialisation Specialist who helps founders to find clarity and obtain traction. She has worked with some of Asia Pacific’s biggest, and smallest, organisations to create value from “really cool” technologies and to better manage how innovation happens. Erin is the Director of The Exchange Collective, a commercialisation consultancy firm. She is also a serial entrepreneur. Erin has founded multiple start-ups, including her current passion Dark Stry which is focused on providing self-guided adventures to urban explorers to help reactivate our cities. Erin has a BA (Media & Communications), a Graduate Certificate in IT Project Management and an MBA. Her passion in her “spare” time is supporting more women to start (and stay) in STEM careers.

We invite female business advisers, founders, growth oriented business owners, start-up consultants, accountants, venture capital and finance professionals, commercial lawyers and IP specialists, R&D tax and program experts to join this conversation.

Lyn is the National Director of Business Women Australia and a management consultant with a focus on business growth, marketing and cultural transformation. She has held senior roles with KPMG, HHG Legal Group, HLB Mann Judd and Telstra, in addition to General Management roles with technology-based businesses. As a Principal of a successful consulting practice Lyn works predominantly with professional services firms (legal, accounting and technology) and executive teams developing and implementing business development strategies.

About Business Women Australia:
BWA provides fabulous opportunities to connect, develop great contacts, friendships and support. Our professional development focuses on business growth, personal development and leadership – we try and mix it up, so our community get a bit of everything they need. Networking with like-minded women is a great way to make long-term relationships and build your reputation. Our dynamic network is an excellent source of new perspectives, experience and ideas. We share our challenges and goals providing each other with valuable support. We welcome new members and guests to our events.

Check out our online webinars too, by viewing the Events Calendar on the BWA website.

BWA brings together business women from all sectors, industries and states;

  • Business Owners and Entrepreneurs
  • Executives and Managers
  • Professionals
  • Women on Boards
  • Emerging Leaders
  • Women Who Desire Growth and High-Level Connections

Business Women Australia is focused on key areas of development;

  • Leadership
  • Business Improvement
  • Personal and Professional Growth
  • Connections and Friendship

Join Today as a Member.

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