Business Women Australia Podcast Show – Cultivating success – Inside the 3drops Journey with Jo Bradbury
In this episode of the Business Women Australia Podcast Show, Lyn Hawkins chats with Jo Bradbury, the visionary Director and Co-Owner of 3drops, to explore the remarkable story behind one of Australia’s most celebrated wine and olive oil brands.
For more than 25 years, Jo has combined a commitment to thoughtful land stewardship, brand strategy, and premium craftsmanship to build a label recognised locally and internationally for its quality. Working alongside acclaimed winemaker Rob Diletti and viticulturist Ray Williams, she has guided 3drops’ distinctive style, earning industry awards, third-party endorsements, and an exceptionally loyal customer following.
In this inspiring conversation, Jo opens up about:
- The pursuit of uncompromising quality and what recognition, wine show awards, and customer feedback really mean to the business
- The Tineyard’s evolving approach to sustainability and environmental responsibility, from soil health initiatives to climate-resilience strategies suited to the Great Southern region of Western Australia
- The brand strategy that elevated 3drops from a family passion to a premium Australian label
- How she stays ahead of wine fashion, styles, and market trends without losing authenticity
- The commercial realities of profitability and how 3drops maintains a broad, engaged customer base while remaining boutique and premium
This is a story of leadership, innovation, and resilience, perfect for women in business, agriculture, premium brands, and anyone who loves a behind-the-scenes look at what makes an exceptional product truly stand out.
Discover how Jo has grown 3drops over 25 years with integrity, creativity, and a deep respect for the land, and why its future looks more exciting than ever.
Don’t miss this episode of the Business Women Australia Podcast Show, streaming live across You Tube, Facebook Meta, LinkedIn and listen on demand on your favourite channel including iTunes, Spotify and the Business Women Australia website.
About Joanne Bradbury and 3drops Wines
3drops varieties include Riesling, Sauvignon Blanc, Chardonnay, Pinot Noir, Merlot, Cabernets and Shiraz. The melding of tradition, passion and sensibility enables 3drops to produce wines with distinctive varietal and regional characters. In addition to her busy role as Director of 3drops, Joanne’s expertise has seen her on a range of boards and organizations including past roles as member and Committee Chair of the Wine Show of WA, Board member of the Great Southern Wine Producers, Board member of Wines of WA, and as a Councillor for the Royal Agricultural Society of WA. Jo is a leading member of Business Women Australia and very appreciated for her wonderful wines.
About Lyn Hawkins
Lyn is the Founder and National Director of Business Women Australia. She is an entrepreneur, investor, experienced management consultant and executive leadership coach. Lyn is known for her practical focus on achieving growth and transformation. She advises some of Australia’s most successful professional firms and business leadership teams. Lyn is also the WA and SA Director of the Private Wealth Network. Lyn has held previous roles with KPMG, HHG Legal Group, HLB Mann Judd and Telstra, in addition to General Management roles with technology-based businesses. She is passionate about helping women achieve their goals and dreams!
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