Marketing Leadership in the Digital Age
What are the big issues facing CMOs, marketing managers and their leadership peers as they strive to build and maintain effective marketing organisations?
Join Business Women Australia Members and guests to take a critical look at the remit of the modern marketing department and the capabilities and skills that organisations need in order to succeed in the current and future digital era.
Amy Ward will facilitate a discussion around the leadership skills required for today and tomorrow and look at such questions as;
- how can marketing departments digitally transform?
- what is the role of Agile in marketing?
- what is the right internal to agency mix?
This roundtable will cite experiences from new market entrants to large, established and multi-service organisations.
This event will appeal to current and emerging Chief Marketing Officers, Heads of Marketing, Marketing Managers as well as CEOs or business leaders considering what their marketing function should look like.
About Amy Ward – The OTM Company
Amy Ward is the Founder and Managing Director of The OTM Company, a successful management, strategy and brand consultancy. Her professional experience spans commercial organisations, government and not for profits. For more than twenty years she has worked with complex and innovative B2B, B2C and public sector programs across diverse industries such as information technology, eHealth, primary health and community care, telecommunications, mining and resources, management consulting, process control, integrated transport, geospatial, sustainability, retail (online) and more.
In addition to her commercial interests, Amy offers expertise as a mentor and as an advisor in a volunteer capacity. This includes as a former board director for Communify, an advisor for the Brisbane City Council Inclusive Brisbane Board, Professional Advice Alliance and a mentor for the Queensland Government’s Mentoring 4 Growth program.
About Sonia La Penna – HRSynergy
Sonia La Penna is the Director of HR Synergy Consulting. With over 18 years HR industry experience across service sectors, Sonia provides HR executive services to organisations, partnering with the CEO and executive team, to lead and support the people strategies needed. Sonia has a focus on mergers and acquisitions, business and department restructure, building organisational culture as well as leadership performance/capability and team performance dynamics. She is an innovative and contemporary HR executive, and engages stakeholders at all levels of an organisation to design, plan and deliver contemporary ‘tailored made’ HR business solutions. Sonia is an experienced facilitator of conferences, leadership & culture programs, and strategy planning workshops. She has worked for medium to large organisations including Credit Union Australia, Serco Sodexo Defence Services, Super Retail Group and Brazin Ltd.
About Carla Scott, General Manager, Business Transformation and Innovation, Churches of Christ Queensland
Carla Scott is a specialist transformation executive with an impressive portfolio of executive positions and advisory roles in areas of Business Transformation, Innovation, Strategy and Management Consulting. For 20 years she has guided commercial businesses, government and not for profit organisations with major transformation programmes, including digital transformation; and she has significant experience in identifying opportunities for innovation as well as developing the frameworks for managing and embedding innovative, disruptive change within organisations of all sizes. During this roundtable, Carla will share valuable insights on real life challenges and successes she’s had in guiding organisations to transform and to be more innovative. Her insights will be valuable to those of us in marketing and business leadership roles as we strive to build the skills and capabilities in ourselves and our teams so we can be effective marketing and business leaders.
About Business Women Australia
BWA connects business women from all sectors, industries and states and aims to increase the profile and visibility of female leaders;
- Business owners and entrepreneurs
- Executives and managers
- Professionals
- Women on boards
- Emerging leaders
- Women who desire growth and high level connections
Business Women Australia is focused on key areas of development;
- Leadership
- Business Improvement
- Personal & Professional Growth
- Connections & Friendship