B2B Marketing Strategies for Growth, Business Women Australia, Brisbane QLD
TOPIC: B2B Marketing Strategies for Growth
Join us at the Brisbane Success Circle for a powerful and practical look at business growth strategies.
B2B (business to business) marketing is one of the key drivers of business development in Australia. A strong B2B strategy is one of the vital ingredients for success in today’s highly crowded marketplace. It’s critical to develop a business marketing strategy that addresses both traditional and digital opportunities.
You will learn the techniques Lyn Hawkins has used to help ambitious businesses to design and execute a successful B2B marketing strategy that engages their target market, develops strategic alliances and influential audiences that improve your credibility with prospective buyers but more importantly creates optimal leads and opportunities for revenue generation.
About Lyn Hawkins
Lyn is the National Director of Business Women Australia and a Regional Director of the Marketing Director Centre. As an experienced strategist, she has worked with leading businesses including KPMG, Telstra, HLB Mann Judd, HHG Legal Group and Diverse IT. Her impressive 25-year career has included her own ventures in multimedia and management consulting, through to general management and senior roles with established and international businesses.
Lyn is known for developing and implementing strategies that get results measured by sales and business development outcomes. She is not only a business growth expert, passionate about sales and marketing, but also an entertaining and engaging presenter as she generously shares her pragmatic tools and marketing methods.
Lyn has a Bachelor of Commerce with honours in strategic marketing and management (UWA).
Learn from some incredibly talented Business Women Leaders
Business Women Australia Success Circles are women-only events and limited in size to allow a supportive, immersive and connected experience for learning and sharing. Book your seat quickly to avoid missing out.
WHO SHOULD BOOK?
Success Circles provide professional development and knowledge sharing for:
- business owners
- executives and managers
- women on boards
- emerging leaders
- women who desire growth and real connections
More than networking!